RUCHIKA JAIN-BALA
MBA, B.Tech
RECENT
PROJECTS
Industry: Beauty Retail
Research Project
What lessons can beauty retailers derive from the company L'occitane who is heralded for their customer experiences in the store. Doing an independent coursework with CXD expert Markus Giesler to analyze the market and design a perfect customer experience journey.
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Industry: Luxury
Research Project
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Deploying the concept of consumer mask for high-end fragrance usage in order to derive consumer insights. Seen through the lens of iconic Chanel fragrances. Qualitative market research course by legend in consumer behavior, Russel Belks
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Industry: Wellness Retail​
Work experience
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What goes on in the mind of today's busy a 15-minute break consumer? More than that, how do people on the floor serve as the living brand for customers. And what does that demand from people working on the floor? I found out by working at the busiest retail location - Toronto Stock Exchange Tower.
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Read more about it here:
https://www.linkedin.com/pulse/retail-revolution-power-positivity-ruchika-jain
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Category: Men's Perfume
Category Analysis
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Using market research databases such as Euromonitor, Hoovers, Marketline Advantage, understanding the category and trends in order to identify new opportunities. Part of coursework Marketing Management taught by industry expert Jane Michele Clark.
Industry: Speciality Retail
Category: Men's accessories
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Launched a new brand - Freyr - in the category of men's accessories in Toronto market after identifying the opportunity, establishing brand's strategic platform(brand purpose, brand identity and positioning), 5P execution plan and early warning bells. Inspired by super interesting observation of colorful socks with monochromatic suits worn by men on Bay street. Part of 'Brand Management' coursework by brand strategy specialist and award winning educator Ashley Konson.